Our story is a classic American entrepreneurial tale, starting with a simple, unmet need identified by an athlete. In 1996, founder Kevin Plank, then University of Maryland football captain, tired of sweat-soaked cotton shirts, created a moisture-wicking synthetic alternative that fundamentally changed the athletic base layer market. That single product—HeatGear—was the innovative catalyst to a multi‑billion‑dollar global brand leader in performance apparel, footwear, and accessories. Headquartered in Baltimore, Maryland, USA, our mission is to make all athletes better.